During my four years on the creative team at Collab Digital, I executed and delivered high-performing visual campaigns for a diverse roster of clients. Working across FMCG, hospitality, retail, and lifestyle sectors, I produced commercial photography, films, and digital content designed to build brand awareness and engage audiences.

This full-time agency role was central to developing my approach to creative direction. I managed projects from early concept all the way through to production, post-production, and final delivery. Collaborating daily with internal designers, marketing teams, and external clients, I developed a reliable, high-end workflow that defines my independent studio practice today.