Every Four Square store has a distinct personality shaped by its owners and the community it serves. Working across three distinct locations in Pirongia, Ōhope, and Raglan, I developed a visual campaign to capture these unique stories through character-driven photography and film. The project focused entirely on spotlighting the people behind the brand rather than the products on the shelves.

I led the project end-to-end, managing the creative direction, filming, photography, and editing. For each location, I produced a dedicated campaign film alongside a tailored library of social assets and commercial stills. The final body of work provided each store with a cohesive asset bank designed to deepen engagement and celebrate their connection with the local community.