With a reputation built over decades, Ifor Williams Trailers has become one of the most respected names in trailer manufacturing. Following the brand's expansion into New Zealand through Elders, this project was created to establish a strong visual identity that reflected the quality, reliability and heritage behind every trailer.

From concept through to final delivery, I produced a cinematic hero film alongside a library of photography and social-first content designed for long-term marketing. The final collection gave the team a versatile bank of visual assets that showcased the products, the people behind the business and the craftsmanship that has made Ifor Williams a trusted name across generations.