Slipstream Apparel
Product Photography • Singapore
CLIENT
The Slipstream Apparel
SERVICES
Creative Direction
Photography
LOCATION
Singapore
YEAR
2024
Born on
the Grid
Few places capture the spirit of motorsport like the Marina Bay start grid. Created for Slipstream Apparel on location at the Singapore street circuit, this project combined lifestyle fashion photography with an iconic racing environment. The goal was to produce authentic, high-energy imagery that felt unmistakably tied to Formula 1 culture.
I led the project from creative direction through to the final image treatment and colour grading. I delivered a comprehensive bank of commercial visuals tailored for the brand’s website and social media channels. The resulting imagery directly connected the apparel to the specific atmosphere and racing heritage that inspired the collection.